Fits & Bits: May Newsletter - Monthly Recap
Each Month We Will Gather Up Our Monthly Faves From Trends To Brands You Should Know, Our Most Used/ Bought Products And So Much More.
Coolest release rollout
La Fam Amsterdam dropped a new collection. Turning their models into models of clay using AI is an interesting approach to combining new technology with marketing.
First appearing on our X timeline with a @iheartcozy claymation selfie. Claymation has rarely been utilized in advertising since Wallace and Gromit. Bree Runway reignited this technique with a teaser video for her return to music and latest single too.
This evokes memories of the virtual 3D era in 2020 when Hanifa held a groundbreaking virtual fashion show on Instagram Live. Each garment appeared in 3D against a black backdrop, seemingly worn by invisible models strutting down the runway. This innovative approach was later adopted by many brands and magazines. With shrinking budgets for magazine spreads and young brands, creatives are finding new and inventive ways to market themselves, prioritising Gen-Z audiences.
Exhibition of the month
London-based photographer and filmmaker Gabriel Moses launched his Chloe exhibition in Paris on May 17 - June 17. Inspired by his photo book Regina, this exhibition is a must-see to witness his artistic brilliance. Moses has shot for renowned names & for brands like Louis Vuitton, Burberry, Travis Scott, Kanye West, Another Magazine, Pop Magazine, A-Cold-Wall, and Dazed, including the iconic cover featuring Clint, owner of Corteiz. His distinctive artistic direction makes his somber photographs instantly recognisable.
Our Fave Ad Campaigns
Lancey for Rains
Starring London-based rapper, Lancey Foux, Rains Festival 2024 channels the exhilarating experience of connecting with your favorite artists outdoors. Launch yourself into a curation of weather-ready outerwear, bags and accessories.
Lancey takes center stage as the star of Rains Festival 2024. Whilst regarding music as his true calling, reshaping hip-hop through his unique lens, Lancey exudes eloquence, self-expression, and a deep pursuit of personal style on and off stage.
Jacob for Bottega
The celebrity paparazzi product placement shot to brand ambassadors pipeline has become the new ad campaigning and it’s a slow burner. Euphoria actor Jacob Elordi is the latest Bottega Veneta brand ambassador and rightfully so since he’s been captured on several occasions in gorgeous hand bags which has been causing all the rage amongst HF Twitter. His taste impeccable he’s both for the girls and the boys this perfect for this partnership, as it has seemingly worked with Rihanna and ASAP Rocky, they’re known to play in each others dressing rooms and though Bottega Veneta isn’t exclusive unisex their pieces are interchangeable and Matthieu Blazy past two men’s and women’s collections do mirror each other - there were man his & hers moments.
Stylist of the moment
Although the fashion industry is trying their hardest to retire the Y2K revival TikTokers went crazy over, the rise 2000’s artists won’t let their childhood die down just yet. Cemented Grammy winner Tyla’s aesthetic looks as though she was born from an MTV music video in the mid-’00s. Her stylists this album era are nailing every look and synchronising her outfits from event to event. Katie Quian and Lee Trigg’s vision for her style is maintaining her ascent to pop starts in. We already established with Zendaya and Law Roach’s method dressing is key to an achieving success when you dress the part.